Once Upon a Time....
There was a dream bubbling in a cup of tea in a town uncharacteristically quiet and removed from its usual hustle & bustle. A flurry of 2020 lockdown diaries were inked with brews, more brews and yet more brews. As the weather took a fancy for the chills, the dreamy bubbles turned into dapper brews with a passionate belief that the sparkle in our eyes comes straight from a healthy gut. Hence, the birth of Khamir&Co. and the story goes on...
Between the Lines...
Fermenting Future
Fermented foods & beverages sit at the intersection of two mega-trends shaping the future of consumption.
Natural Products:
Fermentation is a natural process & Khamir is committed to zero addition of synthetic additives.
Functional Benefits:
Fermented foods contain necessary enzymes, omega-3 fatty acids, probiotics & Vitamin B. They have a massive positive impact on digestive health.
It is the perfect amalgam, with an appeal for the young with novel tastes & textures woven with the re-imagined historical context of ethnic fermented foods & beverages.
Wonder Wellness
The strong linkage between gut health, overall health & wellness is driving a renewed consumer focus on fermented foods & beverages.
Wellness is often confused with terms such as health, wellbeing and happiness. Wellness is all that and a lot more. It is not a mere static state of being. It is associated with an active process of being aware & making choices that lead toward an outcome of optimal holistic health & wellbeing.
It is a multi-dimensional consciousness across physical, mental, emotional, spiritual, social, environmental & other micro-constructs. Khamir is committed to creating an ecosystem that captures that essence.
Behind the Scenes...
In a world of changing trends, lets build a classic
The Bubbling Brewer.
The Buzzing Bee.
All Action. No Nonsense.
A Candid Chef.
A Caring Cynophile.
More Magic. Less Logic.
For the more boring stuff,
you know where to go:
Bio
The Ideal Imagineer.
The Inside Ink.
All Awake. No Naps.
A Sciency Sport.
A Savvy Storyteller.
More Matter. Less Lies.
For the more boring stuff,
you know where to go:
Bio
For the strength of the Pack is the Wolf,
and the strength of the Wolf is the Pack.
BRANDING & DESIGN
Charmaine Sah | Vimarsh Bhatt
PLANT & MACHINERY
Saurabh Brewing Consultants
DIGITAL & CONTENT
Charvi Shrimali | Rasta
BOTTLING & PACKAGING
Bottle Closures | Dabba Factory
No If,
No But,
Only Gut
A touch filmy but always brings out an unassuming laugh when we think about it. It is an epitome of how Khamir thinks and what makes Khamir tick. Simple. Straight. Strong. More than anything else, Khamir is about pure joy, the child-like instinct to keep entertaining & the sheer guts to carve out a storyline of such romance.
DARE
Khamir is an idea fundamentally conceived with courage, conviction & confidence. The values and the energy run deep in the DNA of Khamir.
DREAM
Khamir is our canvas to dream our painting & paint our dream. Our dreams are big enough to keep us on our toes yet so wonderfully small that we keep flying.
DO
Khamir believes in doing as the only constant. Do for us is a verb that personifies effort. We are a brand perennially in action. So Dare. Dream. Do. Repeat.